SA football united after landmark agreement

Today is the first in a new future for football in South Australia.

Today is the first in a new future for football in South Australia after Adelaide United FC and Football Federation South Australia (FFSA) agreed on a unique partnership that will provide a new frontier in the development and promotion of football in the State.

Under the agreement, FFSA will carry the Adelaide United brand when conducting its Community Football Programs, in effect unifying the State-s Hyundai A-League team and local football federation to further increase the growth and exposure of the game, particularly at grassroots level.

Adelaide United FC Chairman Greg Griffin expressed his delight with the new partnership and an initiative that is certain to grow the game and see it go from strength to strength.

“The partnership is set to be the blueprint for A-League clubs. The branding of our club across the community and grassroots clubs will enhance the relationship with people who love this sport,” Griffin said.

“Long-time sponsors have told me they have been waiting for this to happen for a long time and now that it is, we really have to appreciate all the good work the FFSA has done in establishing the programs.”

FFSA Chief Executive Michael Carter echoed Griffin-s sentiments and believes it will only enhance the interest in the game, even further broaden the reach of football in the community and give young players at every level a connection with Adelaide United.

“The participation in the Community Football Programs by the Adelaide United players will increase participation and awareness with nearly 40,000 young children provided the opportunity to meet and greet their A-League heroes,” Carter said.

A great strength of other football codes in Australia is their unified structure and this agreement proves what can be achieved. It sends a message to the football community and the government that the FFSA and Adelaide United have joined forces to bring the best for football in South Australia through their development programs.

These programs will include FFSA-s successful school clinics, local and regional club visits, new arrival and Indigenous program plus other grassroot programs and events, with a large portion aimed at connecting with young fans, players and supporters that represent the future of Adelaide United and football in SA.