RAA strengthen ties with United


Adelaide United is delighted to announce it has reached a new three-year agreement with long-time Reds partner and iconic South Australian brand, RAA.

The loyal Reds partner has now lifted its status to become an official Platinum Partner in what is an immense show of steadfast support to the Club. 

As part of the partnership, RAA and Adelaide United members will receive a variety of benefits as well as the reinvigorated RAA Lounge, allowing members and corporates alike to network and experience a match day in a unique environment.

In addition to the updated setting, fans will also enjoy a variety of entertainment from live acoustic music to engaging content involving guest speakers at a reduced price from last season.

Adelaide United Head of Commercial, Adam Thomson, praised the new partnership with one of the state’s most recognisable and reputable organisations.

“We’re delighted to realign and strengthen our partnership with such an iconic South Australian brand, rich in history and an organisation with such a member centric focus,” Thomson said.

“RAA has supported Adelaide United for a number of years so it’s fantastic they’re again on board for the long term in what is an exciting era for the Club.”

Thomson said the agreement will also have a trickle-down effect for RAA’s 720,000-plus members who will receive a range of excellent benefits.

“RAA have had an intrinsic connection with the South Australian community for over 100 years,” he said. 

“So we look forward to strengthening our partnership in addition to collaborating with them on several initiatives that will be favourable for members of both entities.”

RAA Senior Manager Product Marketing Communications, Michael Kromwyk, was excited about extending their partnership with the Club.

“We’ve forged a valuable partnership with Adelaide United over the past two years and we’re delighted to deepen this association with a new, three-year sponsorship deal,” he said. 

“We’re excited to be launching the RAA Lounge, which will take our support of Adelaide United to the next level and enable RAA to back the fans, with a new-look suite offering refreshments and quality catering.”

For more information about the RAA Lounge please click here.