Continental partners with Adelaide United FC

Adelaide United FC is delighted to announce its latest corporate partnership.

Adelaide United FC is delighted to announce its latest corporate partnership with Continental.

With sales of over €26 billion euros in 2010, Continental AG is one of the world-s leading automotive suppliers and tyre manufacturers.

Continental is renowned for its major involvement with global football as official sponsor of the UEFA Champions League from 1995-2000, UEFA EURO 2008 and the 2006, 2010 and 2014 FIFA World Cups.

Adelaide United Business Development Executive Nick Barbato believes Continental-s commitment to the club for the upcoming season and acquiring an international brand of Continental-s stature and reputation reinforces the continuing growth and interest in the Reds and Australian football.

“Continental is undoubtedly one of the premier global brands in its industry,” Barbato said.

“Its major support of global football is humbling and we are delighted to have the company on board as a new partner.”

“We are really looking forward to working with them to achieve great things.”

On the partnership, Continental Retail Development Manager David Goldsworthy said, “Continental is proud to be given the opportunity to support such a renown and professional team as Adelaide United.”

“We love our football and this will give us the opportunity to increase our brand awareness within the South Australia community.”

The support of Continental just over a month out from the start of the season is a significant coup as the Reds strive to build on their valuable list of partners through its corporate strategy.

“Building a strong corporate profile is a key objective for Adelaide United in the coming years so that we can invest further into our club and the development of football in South Australia and Australia,” Barbato concluded.

Continental-s first Adelaide retail store at 2 Jones Street in Nailsworth officially opens on Saturday 27 August 2011. As part of the grand opening, Adelaide United Head Coach Rini Coolen and Australian marquee midfielder Dario Vidosic will make a special appearance between 11am and 12 noon (click here for more details).

If you are wondering what football and tyres have in common, click here to find out more on Continental-s football specific website.