We debut the You Power the Game TV ad as the countdown for the Hyundai A-League season is almost over.
The Hyundai A League 2012/13 season has been widely acknowledged as the league-s best season since its inception. Record crowds, memberships and TV ratings have seen the league penetrate the mainstream sporting landscape, and in the words of Football Federation Australia-s CEO David Gallop, “the sleeping giant is awake and ready to stomp around”.
Last season also saw the arrival of three truly global football stars; Alessandro Del Piero, Emile Heskey and Shinji Ono. With such a wealth of experience amongst them, the quality of football witnessed by the fans was awe inspiring.
This season-s campaign is about celebrating the electricity and distinct nature of the Hyundai A-League atmosphere and showcasing the role the fans have in creating it. It puts the power of the fans front and centre, illustrating their ability to orchestrate the destiny of their individual heroes and their team on the pitch.
Alessandro Del Piero, Harry Kewell and Emile Heskey star in the campaign and they all thrive on the power of the fans during their 90 minutes of battle. To them the fans are everything and is the reason they play.
The teaser campaign kicked off 20 September with a DM and online component, before it stepped up a gear on 7 October with the release of one 30" and two 15" television commercials, which will screen on free-to-air and subscription TV nationally and in New Zealand to mark the Hyundai A-League 2013/14 season launch.